If the current profitability of your business is founded upon providing goods or services at prices which are below the long-run sustainable cost of the inputs (energy and resources) then the answer is "probably not". So what can you do?
Your investors and stakeholders are increasingly looking to organisations with a robust approach to sustainability to provide secure returns in the longer term. You need to act to manage your footprint. This site is aimed at promoting wider awareness of this business challenge. Register
| The Ecological Footprint |
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Co-originated in the early 90s by Professor William Rees and Dr. Mathis Wackernagel, ecological footprint analysis has rapidly taken hold and is now in common use in many countries at national and local levels. Its application includes analysis of policy, benchmarking performance, education and awareness raising and scenario development. The European Commission's Common Indicators Programme (http://www.sustainable-cities.org/) has adopted the EF as an indicator of regional environmental sustainability and the methodology has support from many in the public, private and civil sectors worldwide. An annual Footprint of Nations study, now published as part of the Living Planet Report (WWF et al., 2002), provides a national context for considering regional ecological footprints (Lewan, L. & Simmons, C., 2001, and Chambers, N. et al., 2000). The methodology has become more refined providing a more accurate picture of human appropriation of nature each time. There are numerous examples of ecological footprints projects. A short description of the methodology has been given below. However if you wish to explore the methodology of the ecological footprint in more depth then please refer to the following studies:
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The Corporate Footprint Website is sponsored by Tuliptree Consultants Ltd as part of their CSR programme
Interview with Mathis Wackernagel from Treehugger.com