In the rapidly changing climate of business many organisations are begining to feel the increased heat of having to demonstrate their environmental credentials. Some are flocking to estimate their Carbon Footprint  so that they can mitigate or offset the associated black cloud.  Other more progressive organisations have already realised that carbon emissions are only the tip of the iceberg. The key to true sustainability is a more holistic analysis of their operations taking into account direct energy, transport, land use, materials and waste.  Ecological Footprint Accounting to an internationally recognised standard offers forward thinking businesses an auditable benchmark of sustainability which provides a genuine platform for improved efficiency.